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May 18, 20234 min read
What's on CIO's Minds: Data, Governance and of Course AI
MIT’s Sloan CIO Symposium always provides a strategic, high level overview of the business and technical challenges facing chief...
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Apr 24, 20233 min read
Five Tips: Hiring Freelancers to Polish an RFP Response
Your sales team just shared a juicy request for proposal (RFP) and you’ve only got three weeks to respond. You have to corral information...
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Mar 1, 20233 min read
When NOT to Pitch Your Vendor As a Source to a Reporter
Spoiler alert: “When the reporter specifically asks you not to! Why is this news? Because, despite making it clear when and why I need...
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Nov 8, 20212 min read
Can You Find the Media Contact on Your Web Site?
After many years producing mostly marketing content for vendors, I’m finding myself doing more technology reporting. That means reaching...
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Oct 12, 20213 min read
Mine the Past for IT Thought Leadership
We often think thought leadership requires uncovering some fundamental new truth about the universe, proving it is correct, and showing...
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Oct 4, 20214 min read
Enough About Us! How to Tune Pitch Decks for the Reader
Of the hundreds of pitch decks I’ve seen as a trade press editor, too many left me waiting until slide 26 for a clue about the company’s...
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