Hi, I’m Bob Scheier.
I bring my journalist’s instincts to identifying your value proposition and explaining it clearly to any business or technical audience.
Who are you?
A veteran IT trade press reporter and editor, mostly recently technology editor at Computerworld, with wide experience describing how organizations use technology to help the bottom line. Since 2000 I have been an independent marketing writer helping clients ranging from Microsoft to Oracle, AT&T, Cognizant and Dell translate technical jargon into business benefits.
What do you do?
Working with your internal subject matter experts, I produce clear, compelling and concise:
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White papers
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Case studies
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Web copy
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Blog posts
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Ebooks
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Email campaigns
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Articles for submission to trade publications.
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Scripts for podcasts, Webinars and promotional videos.
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Responses to RFPs.
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Educational material to help your sales force explain your offerings to customers
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Edits to existing content product by your staff
In which areas do you specialize?
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Cloud
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Virtualization
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Storage
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Security
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Software testing
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Enterprise architecture
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IT management
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Big Data
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Global services/outsourcing
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Use of IT in financial services, health care, telecom
What's your work process?
Drawing on my years of trade press experience, I “interview” your internal experts and/or customers to get a clear and complete understanding of what you provide and what differentiates you from competitors. I then produce a detailed outline of the content so we can make any needed “course adjustments” and then move quickly to a first draft and as many revisions it takes to satisfy you. I also provide suggestions for illustrations and diagrams, but not the finished artwork.
How quickly can you complete my project?
Typically, about three to four weeks. I deliver a detailed outline within five working days of receiving all required input from your staff and/or your customers. Next is a first draft within five working days of receiving all feedback on the outline, and a second draft within five working days of receiving all input on the first draft. If required, I can drastically slash this timeframe for rush needs.
What are your rates?
$1.40/word for original content, $110/hour for editing existing content or for development of videos or other content where per word pricing does not accurately reflect the required effort.