In the best blogging tradition, I’m stealing…er, linking to an excellent post from Mark White, a blogging consultant in England,explaining the various types of blog posts and how they can help your business. Among my personal favorites are “Expertise Sharing” (in which you share your skill or expertise, increasing customers’ confidence in you and giving them a reason to continue the conversation)  and “Article Reply” in which you agree, disagree, elaborate on or otherwise add your perspective to something published elsewhere.

In other posts, Mark also makes the excellent point that a blog should be part of your overall marketing strategy. It should reflect (my points here, not his) the particular skills you bring to the market; promote your specific perspective on the market and include a call to action or draw the reader into a further conversation.

 So to take my own advice here: How well does this blog do at reaching these goals?


Author: Bob Scheier
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I'm a veteran IT trade press reporter and editor with a passion for clear writing that explains how technology can help businesses. To learn more about my content marketing services, email or call me at 508 725-7258.

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