About a week before the launch of Windows Vista, I got the following e-mail from Courtney Smith, PR coordinator at network security vendor Still Secure.

"As you may know, Microsoft is launching Windows Vista for enterprise customers tomorrow.  While Vista brings promises of better security, it only marks the client phase for Microsoft Network Access Protection (NAP).  NAP requires support for both the client and the server, which means enterprises will have to wait until the end of 2007 when Windows Longhorn Server is available to fully deploy NAP.  Many companies need NAC (network access control) now and can’t wait another year, as evidenced by a recent Infonetics Research study that suggests 60% of North American large enterprises will have NAC deployed by the end of 2008.

If organizations want to roll out NAC in ’07 they need to look for alternatives.  Still Secure Safe Access is a flexible NAC solution that has been in market for three+ years.  Because of its purpose-built NAC engine and extensive list of off-the-shelf tests, Safe Access can be used today as well as in the future when NAP (and/or Cisco NAC) become a reality.  Safe Access fulfills critical health agent, health enforcement, and policy creation roles by offering deeper policy definition, and multiple testing and enforcement options that help customers realize the full benefits of an NAP, NAC, or NAP/NAC environment.

If you are planning to write an article about the launch of Windows Vista and the implications for organizations looking to deploy NAC, we are available for commentary and/or background information.  My direct line is 303.381.3839."

What’s so good about this e-mail?  The fact that Courtney didn’t beat around the bush or launch a lot of marketing jargon before making her main points (that NAP requires both a client and server component, and that Still Secure offers today what Vista won’t offer for another year.) She quickly differentiated Still Secure from the competition, ran down its laundry list of features and offered either commentary or background information for reporters — even listing her direct number in the same paragraph. 

If I were a reporter covering the Vista announcement — especially one who had just been thrown into covering network security — Courtney would have given me a good possible story angle and a reason to call, all for about 15 seconds of reading time.  That’s what I call effective PR.

Author: Bob Scheier
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I'm a veteran IT trade press reporter and editor with a passion for clear writing that explains how technology can help businesses. To learn more about my content marketing services, email bob@scheierassociates.com or call me at 508 725-7258.

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