In his “What Works, What Doesn’t” Bob spotlights the good, the bad, and the ugly in the PR and marketing pitches that cross his desk – with advice on how best to get the attention of veteran trade press editors and analysts. In recent updates to this blog, Bob described a good example of a newsy PR pitch, how to effectively pitch a client in response to an editorial calendar and how to prep a client for a press/analyst tour. To read or subscribe, click here.