After more than twenty years in IT journalism, I've seen just about every story pitch, read every type of press release and sat through every kind of product briefing. As a former senior editor at PC Week (now eWeek), VARBusiness and Computerworld I can tell you how editors will react to your headline, your request for an interview or the Powerpoint slide introducing your company.

I've distilled some of my observations into "What Works, What Doesn't," a free compilation of some of the best -- and worst -- written and phone PR work I've seen, complete with actionable tips for how to improve your success with editors and reporters. To see a list of specific problems I've addressed, see "Question of the Month" -- and feel free to send your own along to bob@scheierassociates.com where I'll address it in a future issue of my marketing newsletter, "Editor's Notes." 

If you'd like me to review a story pitch or to give you my feedback on thye corporate overview you're offering to the trade press, email me at bob@scheierassociates.com or call at (508) 868-6216 and I'd be happy to give you a complimentary half-hour's worth of feedback. I'm also available to perform a "dry run" of a press tour or phone interview with your marketing or product managers.