First, an apology for being off-line for so long, but a welcome flood of corporate marketing writing work has kept me heads-down over the ThinkPad. But a recent blast of sheer outrageousness from Marc Benioff of Salesforce.com was too much fun to ignore. It’s been many years since we had the leader of a large [...]
Seven and a half years after virtualization went “mainstream” with EMC’s purchase of VMware, you would think it would be pretty mature – at least on the server side, where it hit first before moving on to storage and networks. But many customers (especially smaller ones) are still having trouble getting the cost and scalability [...]
The first rule of marketing communications should be “Don’t confuse your customers.” If they can’t figure out what you’re saying they won’t stick around to find out, much less trust what you’re selling. Based on the pitches I’m seeing and my copywriting/editing work with clients, here are ten of the current “worst offender” terms that [...]
I’ve been too busy with clients for any shameless self-promotion lately, so it’s a pleasure to point out the Harvard Business Review just came to the same conclusion I did a number of month ago: There are still things human editors can do automated algorithms cannot. A recent article by Eli Pariser, author of The Filter [...]
A client told me the other day that if a blog post on his site doesn’t mention his product, or convince people to at least learn more about it, it doesn’t do him any good. To be fair, the post in question was about the slow, but real, progress a customer was making implementing his [...]
isn't dead and when you should pay for it as part of your content marketing strategy.