scheierassociates.com

During a recent Webinar on content marketing, a speaker blasted “teases” that force the reader to provide their personal information to get to the white paper or other collateral they want. If the prospect can’t immediately get what they want from your site, the speaker said, they’ll just “go to your competitor’s Web site and [...]

By Larry Marion, Editorial Director, Triangle Publishing Services Co. Inc. In this era of iPads and short attention spans, is it worth writing a book to establish your (or your client’s) thought leadership? Yes, but only if you plan from the start how to reuse parts of the book in other forms (such as white [...]

Advanced cloud computing customers, and providers, are moving beyond the first conversations around security and cost to more sophisticated models of virtual compute, storage and network resources delivered over the Web. These include tested and reliable “productized” cloud services, detailed conversations about how much security is “enough” for specific cloud services in specific industries, and [...]

By Robert L. Scheier Users don’t much care about all the hops an application goes through from server to disk to external cloud to private cloud — they just want stuff to happen quickly. That’s why ExtraHop counts something like 60 competitors in the application performance management space. The 100-person startup, co-founded by alumnus of [...]

I’m a big fan of content marketing – writing content geared to the needs of a specific audience. Content marketing gives the prospect the information they need when they need it (win for the customer) while nurturing prospects along until they’re ready to make a purchase (win for the vendor). More and more smart companies [...]