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ArrowVeteran IT trade press editors and IT marketers with years of experience understanding the needs of enterprise IT customers, and of the hardware, software and services vendors offer them. who are most ready to buy.

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ArrowWe not only produce outstanding marketing copy (email newsletters, blog posts, white papers and case studies) but can track its readership to help you identify those prospects who are most ready to buy.

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ArrowWe combine superior writing skills with in-depth knowledge of information technology. We then use our journalism experience to tailor copy to where prospects are in the buying cycle. who are most ready to buy.

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A Good, Newsy, PR Pitch

The following is an e-mail from Courtney Smith, PR coordinator at network security vendor Stillsecure, I received right before Microsoft’s launch of Vista: "As you may know, Microsoft is launching Windows Vista for enterprise customers tomorrow.  While Vista brings promises of better security, it only marks the client phase of Microsoft Network Access Protection (NAP).  […]

Portals, Vortals and Porlets

When is a portal not a portal, but a vortal? Has your portal given birth to portlets  yet? And what’s the difference between a portal, a Website and a gateway? Don’t know?  Join the club.  Some people say a portal is the first Webpage a consumer sees when they hit the public Web (for example […]

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