Who We Are

Veteran IT trade press editors and IT marketers with years of experience understanding the needs of enterprise IT customers, and of the hardware, software and services vendors offer them. Learn more...

What We Do

We not only produce outstanding marketing copy (email newsletters, blog posts, white papers and case studies) but can track its readership to help you identify those prospects who are most ready to buy. Learn more...

How We’re Different

We combine superior writing skills with in-depth knowledge of information technology. We then use our journalism experience to tailor copy to where prospects are in the buying cycle. Contact us to learn more.
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ExtraHop Takes Agentless Approach to App Management

By Robert L. Scheier Users don’t much care about all the hops an application goes through from server to disk to external cloud to private cloud — they just want stuff to happen quickly. That’s why ExtraHop counts something like 60 competitors in the application performance management space. The 100-person startup, co-founded by alumnus of [...]

I’m a big fan of content marketing – writing content geared to the needs of a specific audience. Content marketing gives the prospect the information they need when they need it (win for the customer) while nurturing prospects along until they’re ready to make a purchase (win for the vendor). More and more smart companies [...]

VMWARELOGO

VMware Moves Up-Market In Virtualization Management

VMware continued its march up-market last week with the release of three new product suites that put it into direct competition with mainline management vendors such as BMC and even smaller enterprise vendors. The enhancements to its vCenter Operations suite, and the new VMware vFabric Application Management and VMware IT Business Management suites, seek to [...]

(One reason I’ve been off-line lately is a busy travel schedule, including to Guadalajara, Mexico, in my role as editor of the Global Delivery Report. Thought you’d be interested in some of the sights and sounds…) From the 22nd floor of the Presidente Guadalajara hotel, I heard the loud popping of explosions. Not to worry; [...]

Bob with friend

Bob Returns From the Cloud

Where’s Bob? For those of you kind enough to notice, I’ve been off-line for several months under a happy barrage of corporate marketing work, along with some travel to Guadalajara, Mexico (interviewing a cloud consultant, left) as part of an ongoing IT outsourcing project. Much of my work has involved deep dives into cloud computing, [...]

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Offer 1: Commoditize This! Why good writing isn't dead and when you should pay for it as part of your content marketing strategy.
Offer 2: Got a content marketing challenge or question? Drop a line or call me at (781) 599-3262 for a complimentary brainstorm.