Let’s say you want to put a marketing stake in the ground around blockchain (networks of encrypted ledgers that automatically assure the accuracy of data and transactions without the need for a central authority.) You’re convinced there’s real potential, but are not sure exactly where you fit in the market and how it will all […]

So you’re convinced of the potential of blockchain (networks of encrypted ledgers in which the nodes automatically and continually assure the accuracy of all the data on the chain without the need for a central authority.) And you think you have some deep thinking that will help you ride the blockchain rocket. If so, what […]

Do you feel like you’re stuck trying to differentiate yourself in a crowded, “me-too” market like, for example, local IT service providers? Take a lesson from Southern New Hampshire University, maybe best known for the bus they send around the country delivering diplomas to graduates of their on-line programs. They escaped a death spiral of […]

Blockchain – the distributed ledger system meant to handle financial and other transactions without the need for banks or other central authorities – will be huge. Those is, if dozens of players with competing agendas can solve multiple complex technical problems, and convince regulators to overturn centuries of rules in everything from finance to utilities. […]

Studies show that some of the top content marketing challenges  are not enough time or bandwidth to produce content, producing enough content and producing truly engaging material prospects will care about. In my work with clients, spinning our wheels in editing is a major cause of all three problems. Here’s how confusing, incomplete or inconclusive […]

It’s hard to get where you’re going if you don’t know where you’re going. Consider DevOps, the merger of development and operations processes to speed applications to market. If the buyer and seller have different definitions of what it is, they’ll expect different results. Which is a recipe for wasted time and money, not to […]

A few months ago I offered some tips for ensuring emailed comments will make it into reporters’ stories. They include making sure your client answered the reporter’s questions (!), explained buzzwords and didn’t cite third-party sources that need further checking. But what does a “good” response to a reporter’s question look like? I just happen […]

I hadn’t heard of serverless computing until I saw this post by storage maven Greg Schulz. Put simply, “serverless” reduces the need for conventional servers by off-loading functions such as authentication onto other systems, such as those in the cloud. Even though he’s deeply technical, Greg cuts through the hype and provides a great road […]