Who We Are

Veteran IT trade press editors and IT marketers with years of experience understanding the needs of enterprise IT customers, and of the hardware, software and services vendors offer them. Learn more...

What We Do

We not only produce outstanding marketing copy (email newsletters, blog posts, white papers and case studies) but can track its readership to help you identify those prospects who are most ready to buy. Learn more...

How We’re Different

We combine superior writing skills with in-depth knowledge of information technology. We then use our journalism experience to tailor copy to where prospects are in the buying cycle. Contact us to learn more.
Riding the range in search of leads...

Lone Ranger Content Marketing

Chapter 1: Tools for Mere Mortals Content marketing – tailoring stories, blogs, case studies, videos, etc. to move prospects toward a purchase – is exploding as business buyers do more research on-line. But how do the marketing automation (MA) tools that automate this process really work, and can a small – even one-person – marketing [...]

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Use an Audit To Jump-Start Your Content Marketing

Content marketers generally approach content audits with all the enthusiasm that attends any audit. The very word conjures up stern-looking authority figures thumbing through your records to see where you’ve fallen short. I’ve been through several content audits myself, mapping the collateral I have against the types of buyers I want to reach, and the [...]

Say Please and You Can Read Our White Paper

Gated Content: Maybe Not So Bad?

During a recent Webinar on content marketing, a speaker blasted “teases” that force the reader to provide their personal information to get to the white paper or other collateral they want. If the prospect can’t immediately get what they want from your site, the speaker said, they’ll just “go to your competitor’s Web site and [...]

By Larry Marion, Editorial Director, Triangle Publishing Services Co. Inc. In this era of iPads and short attention spans, is it worth writing a book to establish your (or your client’s) thought leadership? Yes, but only if you plan from the start how to reuse parts of the book in other forms (such as white [...]

Advanced cloud computing customers, and providers, are moving beyond the first conversations around security and cost to more sophisticated models of virtual compute, storage and network resources delivered over the Web. These include tested and reliable “productized” cloud services, detailed conversations about how much security is “enough” for specific cloud services in specific industries, and [...]

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Offer 1: Commoditize This! Why good writing isn't dead and when you should pay for it as part of your content marketing strategy.
Offer 2: Got a content marketing challenge or question? Drop a line or call me at (781) 599-3262 for a complimentary brainstorm.