In the wake of news reports of horrendous conditions at the Chinese plants that make Apple’s iPhone (and just about every gadget we love) ZDNet’s Adrian Kingsley-Hughes asked readers how much more they would pay for “ethical” consumer electronics – in other words, that were built in safe, humane working conditions. It’s question that goes [...]
Chapter Four: They always say don’t change horses in the middle of the stream. But if the water is rising around you and a stronger-looking horse (or a better-looking email editor) comes around…well you get the idea. After burning more than a week and about 10 hours of my Web developer’s time trying to create [...]
Among the ongoing excellent recent posts from Lauren Goldstein, VP, Strategic Planning at Babcox and Jenkins, was some advice on how to talk to technical decision makers in business to business (B2B) sales. She recommended giving these “TDMs” more technical information earlier in the sales process than you would to a business decision maker, and [...]
Well, not quite. But my good friend (and sometimes boss) Larry Marion, CEO of Triangle Publishing Services, does the next best thing with these gloves-off scoring of actual IT white paper by brand-name vendors. You’ve all probably heard the best practices for white papers – skip the hard sell, prove your claims, make the text [...]
Chapter Three: Upon trying to create my first email campaign (one of my regular editorial calendar newsletters to tell my PR friends of upcoming assignments) I ran into a snag: LoopFuse lacks the type of drag and drop email design tool I had become used to in Constant Contact. While it supposedly has tools for [...]
Offer 1: Commoditize This! Why good writing 
isn't dead and when you should pay for it as part of your content marketing strategy.
isn't dead and when you should pay for it as part of your content marketing strategy.
Offer 2: Got a content marketing challenge or question? Drop a line or call me at (781) 599-3262 for a complimentary brainstorm.