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Chapter 1: Tools for Mere Mortals Content marketing – tailoring stories, blogs, case studies, videos, etc. to move prospects toward a purchase – is exploding as business buyers do more research on-line. But how do the marketing automation (MA) tools that automate this process really work, and can a small – even one-person – marketing [...]

Content marketers generally approach content audits with all the enthusiasm that attends any audit. The very word conjures up stern-looking authority figures thumbing through your records to see where you’ve fallen short. I’ve been through several content audits myself, mapping the collateral I have against the types of buyers I want to reach, and the [...]

During a recent Webinar on content marketing, a speaker blasted “teases” that force the reader to provide their personal information to get to the white paper or other collateral they want. If the prospect can’t immediately get what they want from your site, the speaker said, they’ll just “go to your competitor’s Web site and [...]

By Larry Marion, Editorial Director, Triangle Publishing Services Co. Inc. In this era of iPads and short attention spans, is it worth writing a book to establish your (or your client’s) thought leadership? Yes, but only if you plan from the start how to reuse parts of the book in other forms (such as white [...]

Advanced cloud computing customers, and providers, are moving beyond the first conversations around security and cost to more sophisticated models of virtual compute, storage and network resources delivered over the Web. These include tested and reliable “productized” cloud services, detailed conversations about how much security is “enough” for specific cloud services in specific industries, and [...]