A lot of Web sites try, with varying success, to tailor the content they offer based on a reader’s previous browsing or download activity. Sometimes, the results are laughably bad: Husband buys wife a romance novel on Amazon, is forever greeted on log-in with pictures of women with flowing hair in front of castles.) But [...]
The three worst words you can include in an email pitch are “Attached please find…’” The editor or reporter already knows there’s a press release attached from the subject line and the attachment icon. Out of the dozens of emails he or she gets every day, why should the editor open yours if you haven’t [...]
Between blogging, podcasting, advertising and social networking, it’s no wonder advertisers are trying everything under the sun to reach information-saturated customers. But sometimes just plain words work best, assuming they communicate a clear, concise message. This became clear to me while reading Tom Foremski’s excellent Silicon Valley Watcher blog, and checking out an advertising widget [...]
Trend stories are a great way to establish a client as an expert and keep their name before potential customers. But while reporting such a trend story recently I had some interviews so bland, so self-evident, so non-committal I’m sure I won’t quote them. That’s a wasted opportunity for the vendor. No matter what a [...]
During a recent podcast on the “new media” of blogs and Webcasts, a venture capitalist asked Steve Hall, Publisher of the Adrants blog, what he would do if an advertiser agreed to pay Steve more if his coverage resulted in more click-throughs on the vendor’s ad. Steve, to his credit, said he wouldn’t play favorites [...]
isn't dead and when you should pay for it as part of your content marketing strategy.