Who is Bob Scheier?
A veteran and award-winning computer trade press reporter and editor, with over 16 years covering every major trend in IT technology, vendor business strategies, reseller channels and user trends. Since 2000 he has produced white papers, case studies, email newsletters and other marketing collateral for leading IT vendors ranging from Microsoft to EMC, Sun and AT&T. He combines in-depth knowledge of information technology with years of experience covering the changing needs of the IT and business managers who buy information technology. Along with stints at PC Week (now eWeek) and VARBusiness, he most recently served as technology editor at Computerworld.
And what is Bob Scheier Associates?
A network of professionals who offer complementary skills in areas ranging from Web design to email delivery and readership analysis. They include Triangle Publishing Co., which provides a full range of editorial services including graphic design, proofreading and project management, as well as List Engage Inc., which provides design and hosting of email newsletters as well as Web site design and marketing consulting services. Together we can offer a complete package of services to help IT vendors do a better job communicating with their target audiences, whether they are customers, developers or resellers.
What makes you different from everyone else who offers the same services?
The quality of my writing and the depth of my knowledge about both information technology and the business issues surrounding its use. I challenge you to find anyone who will work harder, or more creatively, to understand your message and explain it clearly.
Who else have you done work for?
Among other clients, I have participated in strategic consulting work and media training for the Porter Novelli Convergence Group, and have written white papers and case studies for a number of leading companies in the telecommunications, storage, networking and security fields. My customers include Microsoft, EMC, Sun Microsystems, AT&T and Emulex.
What areas do you specialize in?
From a technology perspective, they include security, wireless technology, storage, databases and Windows server platforms. On the business side, I’ve spent years covering trends in IT management, methods for linking IT spending to business benefits, the challenges facing startups and the changing face of the reseller “channel” as it changes focus from selling “boxes” to a full suite of products and services.
We’re a PR agency, and we provide on our own media training for our clients. Why do we need you?
You don’t need me if you feel the most influential reporters and editors understand your client and its offerings; if you can easily get through to those key reporters and editors and have them understand your message. You do need me, though, if you feel the perspective and insights of a veteran trade press editor could result in clearer, more compelling product and story pitches process. I don’t replace your internal resources; I complement them by bringing a journalist’s perspective to the table.
How much do you charge?
My prices are competitive and vary based on the project. More important than the per-hour cost is my commitment to provide you the best results at the lowest overall cost.
How do I get in touch with you?
Phone is (508) 869-6216; or email me at bob@scheierassociates.com.
