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I Have Salesforce.com; Why Do I Also Need Marketo?

Adding Marketo to Salesforce dramatically reduces the time and effort it takes to create, execute and measure the return on investment of marketing campaigns – all of which are crucial in these touch economic times.


Salesforce.com is the world’s leading customer relationship management (CRM) software, but is designed primarily to meet the needs of an organization’s sales group.  Marketo bolsters the existing marketing and CRM capabilities within Salesforce.com with sophisticated campaign execution and analytics. 

 The combination of Marketo and Salesforce.com allows complete automated sales lead management that reduces your cost of sales, nurtures “cool” leads until they are ready to buy, helps reps close more deals and proves which marketing campaigns contribute the most to revenue. By adding the easy-to-use, affordable Marketo software as a service to your Salesforce.com deployment, you can:

Create new landing pages with a drag and drop interface, without having to wait for help from overburdened IT staffs.

     Instantly create ad-hoc reports identifying which leads have taken specific   
     actions or meet certain scoring criteria.

     Automate and measure sophisticated lead nurturing campaigns
     and lead scoring activities.

     Create sales lead management programs that update fields, create tasks,
     assign owners, and convert leads directly in Salesforce.com. 

      Track sales follow-up and reassign or recycle leads automatically, and
 
      Provide sales reps with detailed information about prospect interests and
      activities, so they focus their time and energy most efficiently.

Unlike other marketing automation software, Marketo uses Salesforce.com’s Force.com on-demand platform and APIs (application programming interfaces) for complete bi-directional synchronization of data and action.

When a prospect fills out a form or takes another action on your Web site, that information is instantly uploaded to Salesforce.com, is available to your sales staff and can automatically trigger new lead nurturing campaigns. By using the latest technology, this best-in-class integration takes only minutes to set-up and is available at no additional cost.

 
Bob Scheier Associates             Office: (781) 599-3262
39 Blaney St.                               Email: bob@scheierassociates.com
Swampscott, MA 01907