Free segmentation and/or scoring of up to 1,000 of your prospects, delivered through customized content from Bob Scheier Associates and the Marketo marketing automation software.

The first step will be to review your prospect list and to identify, in collaboration with your sales and marketing organizations, the criteria that would be most useful to segment or score your list. We will also ask you to identify specific, measurable results from this trial that would qualify it as a success in your eyes.

We will then develop, for your review, a choice of marketing collateral (including custom landing pages) that will be offered to the list through one or more email campaigns. Using the Marketo marketing platform, we will design, create, and send the email to your prospects, analyze the results and use that readership information to segment and/or score your prospect list. If you wish, we can also transmit that information to your Salesforce.com implementation for the instant use of your sales organization.

Based on the readership results from this first round of content, we will create and send a second round of stories to specific prospects to either uncover segment or score them more precisely, or to move them closer to a sale.

At the end of the trial, the segmentation and scoring data is yours to use, as is the marketing collateral developed during it. If you decide if you’ve received enough value to move to a paying service, we’ll discuss with you various service and pricing options that might meet your needs. (Pricing for the Marketo marketing software begins at $1,500 a month; writing and creative services from Bob Scheier Associates generally run $2,000 to $3,000 per month.)

We can generally begin work within one to two weeks of your decision to move forward, and can generate and execute the first marketing campaign within 2-3 weeks after start of work.

Like to learn more or get the conversation going? Call Bob Scheier Associates at 781 599-3262 or email bob@scheierassociates.com