Let's face it: Creating marketing collateral, and tracking its readership, costs money. To get a return on that investment, marketers force prospects to provide contact information and other scoring data about themselves to get access to a newsletter, white paper, podcast or other content.
But the more questions a prospect must answer, the greater the chance they'll give up and move to a competitor's site. Then there are the prospects that cannot or will not provide accurate answers to the scoring questions.
A better way to capture and score leads is to customize each piece of collateral to appeal to a specific target audience. That way, when a prospect chooses that piece of collateral, you've learned more about them, without forcing them to fill out a form. Armed with this information, sellers can then automatically send only the hottest leads to the sales force while nurturing cooler prospects with appropriate content until they're ready to buy.
The result: Higher conversion rates and a lower cost per sale, allowing B2B marketers to do more with less in tough times. Download this white paper -- no registration form required! -- to learn why, and how, custom content automatically scores leads as they download content.
And remember, we can design, send and track the readership of any size email campaign, and customize the content for your prospects to maximize your return on investment. There's even a limited time free trial offer. Call us at (781) 599-3262 or send an email to see if you qualify.
Bob Scheier Associates Office: (781) 599-3262 39 Blaney St. Email: bob@scheierassociates.com Swampscott, MA 01907
