By creating and delivering marketing material that drives the reader to action. After more than 20 years experience covering every IT technology, and every IT company, we know the challenges facing vendors, resellers and end users. Just as we have done for leading vendors such as Microsoft, EMC and AT&T, we will understand your business, help you hone your marketing message and craft compelling marketing material for any target audience you need to reach.
 
By helping turn readers into customers. Through our relationship with Marketo, we can identify prospects based on which specific marketing pieces they have read. Watch our new Webcast describing how we can create custom content designed to identify certain types of buyers. How about, for example, "A Guide to Upgrading to Product XYZ" or "A Guide to Cost-Justifying Product XYZ" which identifies those prospects who are thinking most seriously of buying? Ask us about cost-effective ways to get measurable, bottom-line results from the marketing material you'd be producing anyway.

By tuning your story and corporate pitches for hard-pressed editors and reporters: Shrinking trade pubs mean fewer stories that might mention your company or product. Shrinking staffs mean the editors who used to take your calls are now busy doing two or three jobs or have left. With our years of experience shaping news and feature stories for trade publications, we can predict the “proof points” editors will demand before they cover a new company or product. Because we know how editors think about beats and products, we can help you explain where a new technology (or company) fits in the market and why it is worth covering. We can even help you turn negatives (such as the fact that a startup has only OEM or beta customers) into newsworthy story angles.

By educating your sales force and resellers about your latest products, services or marketing initiatives. We bring the same clear, compelling writing to email newsletters, internal sales primers and product guides aimed at resellers or sales staffs as we do to white papers, case studies and Web-based collateral aimed at external audiences. With extensive experience covering value-added resellers (VARs), we can help you boost sales by measuring and improving the effectiveness of your channel relations programs.

We can help drive sales and profits through clear, concise marketing messages for key internal and external audiences. To discuss what we can do for you, call at (781) 599-3262 or email me at bob@scheierassociates.com.