“Working with Bob is always an experience of insightful examination -- looking at your topic from all angles, to wring out all of the value and potential. His insightful questions and attention to detail gently pushes our technical experts to translate even complex concepts into terms that business decision makers can understand. As a result, a year after it went live, a white paper Bob wrote about managing vast data variety in Big Data analytics is still being downloaded and generating significant new business with our global clients.”
-- Thomas Kelly, Practice Director at Cognizant Technology Solutions.
“Bob gets it. His command of market, industry and IT trends is reflected in every project we work on. Bob always adds value and new insights which makes every deliverable better in the end.”
-- Ben Geller, Vice President of Marketing, Troux Technologies.
“Bob did a particularly good job understanding and explaining the differences among the components in our offerings, and working with us to keep the customer benefits clear. These white papers did a great job generating qualified leads through our Web sites and other outreach channels.”
-- Randy Hildebrandt, Technical Account Manager, Premier Customer Support, BMC Software, Inc.
“Bob's writing drove registrations tremendously for several of our events. We saw an immediate turnaround in the response from our audience once we added Bob's crisp and direct writing into our email campaigns. His dedication to getting the message exact for our purposes is refreshing and wonderful.”
-- Lauren Wilson, event marketing manager, IDG Enterprise
Veteran IT trade journalist now providing content marketing, lead generation for the information technology industry.
- What does a successful reply to a reporter's query look like? Check what worked and didn't. #PR #media relations https://t.co/f5evczoGyp
- @WaveHQ Down for maintenance a month before taxes are due is a #fail. Offering me to play a game while I wait is insulting.
- Be clear, focus on value, to sell technical solutions. Example: #serverless architectures. #content marketing. https://t.co/tsvOE1aH2C
- What are #serverless architectures? Deep dive into the tech speak and tips for explaining them to the unwashed. https://t.co/OypLuQiWOA
- Selling #serverless architectures or just #BS and #FUD? # https://t.co/ujF3rogYLG Marketing tips from storage maven #Greg Schulz.