Bob Scheier Associates is a writing and marketing services collaborative serving the information technology industry. We are veteran IT trade press journalists, IT marketers and public relations professionals who are dedicated to not only producing superior marketing content, but using that content to find and nurture prospects until they are ready to become customers.
Bob Scheier has been writing about enterprise IT, and enterprise IT vendors, for more than 20 years. His award-winning editorial career includes stints as senior editor for PCWeek (now eWeek,) industry editor for VARBusiness covering the reseller channel, and technology editor for Computerworld. While he continues to write for Computerworld and InfoWorld, his prime focus is providing marketing material including email newsletters, blog posts, and white papers for leading IT vendors including AT&T, Microsoft, BMC, F5 and Cognizant. He is also the author of “Content Marketing: Where to Place Your Quality Bets,” a guide for marketers entering the content marketing field. Bob also been a newsman for United Press International and The Associated Press.
Bob Gallagher is head of Funnel Impact, a marketing services firm that provides content creation, sales support and marketing automation to companies that sell complex products or services, including Software, Hardware, Hosting and Cloud Computing. Bob has worked and consulted in the software industry for 25 years at leading software companies, including Arbortext/PTC, HAHT Commerce/GXS, WorkForce Software, Intuit, QAD and Sybase. He has wide experience using marketing automation tools to boost inbound Website visitors and opportunity pipelines, and linking those marketing tools to CRM systems such asSalesforce.com, Oracle, Sugar or Zoho. Prior to his marketing career, Bob was a director at PCWeek (now eWeek) magazine.
Arthur Germain is principal and chief brandteller at the Communication Strategy Group, which provides packaged PR and marketing services that deliver measurable increases in market recognition and sales. Previously, he directed internal communications and public relations, including product launches, for Symbol Technologies, a $1.5 billion B2B division of Motorola, achieving more than a 200 percent increase in year-over-year positive media coverage. At global PR firm, Neale-May & Partners + GlobalFluency, he provided communications strategy, media training and editorial services to clients in sectors ranging from technology to financial services. He also directed editorial and production teams at award-winning print and interactive media, including VARBusiness, Home Office Computing, Small Business Computing, Communications Week and Windows magazine.