Quick follow-up: We recently showed you what
you can learn
from the Economist’s success in an otherwise dying market for
print publications. The lessons: That print isn’t dead, that people always want
in-depth analysis, and that strong, consistent marketing can differentiate you
even in a commodity market. Today’s proof: The Economist Group (that includes
The Economist and CFO) reported a 26%
in operating profit for the fiscal year ended March 31st.
The firm attributed the increase to “strong circulation growth” for The
Economist (to record levels). Not bad when everyone from the Boston Globe to
Time and Newsweek are busy shrinking and re-thinking themselves enough just to
keep the lights on.  

Author: Bob Scheier
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I'm a veteran IT trade press reporter and editor with a passion for clear writing that explains how technology can help businesses. To learn more about my content marketing services, email bob@scheierassociates.com or call me at 508 725-7258.

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