In the best blogging tradition, I’m stealing…er, linking to an excellent post from Mark White, a blogging consultant in England,explaining the various types of blog posts and how they can help your business. Among my personal favorites are “Expertise Sharing” (in which you share your skill or expertise, increasing customers’ confidence in you and giving them a reason to continue the conversation) and “Article Reply” in which you agree, disagree, elaborate on or otherwise add your perspective to something published elsewhere.
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