Are you an old, enterprise software guy (or one of their marketing minions) who is tired of having sand kicked in your face at the beach by cool new open source competitors? My reporting is telling me that open source software (whose source code can be tweaked by customers or anyone else) is often outpacing Read more...
Close to 80 percent of PR folks want reporters to interrupt their clients if the client isn’t doing a good job on an interview. Those are the most recent results of my quick on-line survey about what reporter and PR pros should do to prep clients for interviews that will result in a quote.. “Be a Read more...
Wondering if buyers out there care what you have to say? Worry no more. A recent ITSMA survey of technology buyers found that vendor Web sites, rather than their peers are their primary source of information at early stages in the buying process. In fact, 70% of buyers wanted to hear from a vendor salesperson Read more...
Today being the Red Sox home opener, my thoughts turn to those infield dramas where the coach and players go toe to toe with the umpire arguing a call. By the way, has anyone ever won such an argument with an umpire? Probably about as often as a PR person gets a reporter to admit Read more...
The brutal mugging of the trade press at the hands of the Internet has meant fewer opportunities to place news story or opinion pieces. A recent post by Katherine Griwert at the Content Marketing Institute shows how to attract prospects to your site by publishing industry news on your own. She cites security-as-a-service provider ProofPoint Inc., Read more...
Doing one thing at a time is so…nineties. We now have to do everything, all the time, like the guy texting as he walked past me into a ladies’ room in O’Hare Airport. But that’s a different story. The big emerging trend in IT multitasking is DevOps. It means combining what used to be the Read more...
I’ve been trying to ignore all the mindless coverage of Yahoo ordering all employees into the office so they can figure out how to save the company. But when Best Buy joined Yahoo in ending “telecommuting” something snapped. All the “Is telecommuting dead?” headlines are a classic example of the media sucking the meaning out Read more...
Being snowed in and working long hours, I sometimes find my attention drifting a bit. Some would do Sudoku or check Facebook for a break. But I’ve been collecting redundant marketing phrases from press releases, white papers and interviews. As an old-line obnoxious editor, I’d normally say you should ruthlessly eliminate any extra words to Read more...
@BobScheier
isn't dead and when you should pay for it as part of your content marketing strategy.
